MUNI GOAL RUSH LAUNCHES CITYWIDE CHALLENGE CONNECTING SOCCER FANS, NEIGHBORHOODS, AND LOCAL BUSINESSES ACROSS SAN FRANCISCO TO EARN PRIZES
SF Chamber & SFMTA join forces to create a transit-powered adventure that helps locals and visitors explore San Francisco’s iconic neighborhoods during this summer’s major soccer tournament.
SAN FRANCISCO, Calif., June 4, 2026 — Today, the San Francisco Chamber of Commerce (SFCC) and the San Francisco Municipal Transportation Agency (SFMTA) announced Muni Goal Rush, a citywide fan zone crawl running from June 11 to July 19, 2026. The program celebrates the international soccer tournament coming to cities across North America, including the San Francisco Bay Area, this summer.
With six fan zones across 11 districts, Muni Goal Rush offers locals and visitors a fun-filled, interactive way to discover new neighborhoods, support local shops, restaurants, and bars, win weekly grand prize packages, and take part in the excitement of this global event.
“The World Cup is coming to San Francisco, and we’re excited to welcome fans from across the globe to experience the neighborhoods and small businesses that make our city special,” said Mayor Lurie. “From Chinatown to the Sunset, Muni Goal Rush will help residents and visitors explore San Francisco’s neighborhoods, ride public transit, and support our small businesses.”
Created in collaboration between the SF Chamber and SFMTA, Muni Goal Rush connects fans by bus, cable car, light rail, or streetcar to 102 local businesses across San Francisco neighborhoods, including Castro, Chinatown, Dogpatch, Excelsior, Fisherman’s Wharf, Inner Sunset, Kezar, Mission Rock, North Beach, PIER 39, and Upper Haight.
“The World Cup is a once-in-a-generation opportunity for San Francisco to come together and show the world who we are,” said Rodney Fong, President & CEO of the SF Chamber. “Through Muni Goal Rush, we are proud to partner with SFMTA, our sponsors, and neighborhood businesses to help people explore the city, meet new people, ride transit, support local businesses, and experience the connection and shared excitement that global events bring out in all of us.”
As one of the most culturally diverse cities in the world, San Francisco is a prime location for locals and visitors to come together to celebrate this momentous occasion. With Muni serving as the connecting thread between neighborhoods and communities, local businesses will feel real economic impact with support from the SF Chamber and its partners.
“We’re thrilled to team up with the San Francisco Chamber of Commerce on this interactive way for people to explore the city during World Cup festivities,” said Julie Kirschbaum, SFMTA Director of Transportation. “Transit agencies across the Bay Area are ready to kick off the fun and help everyone get where they need to go. By bus, light rail, cable car, or streetcar, Muni is a reliable and affordable way to get to every fan zone.”
Muni Goal Rush is made possible through the support of key sponsors, including Wells Fargo, Segal Communications, Southwest Airlines, and the San Francisco Association of Realtors, as well as contributing partners Alaska Airlines, Clear Channel Outdoor, KRON4, Make It Mariko, and Yerba Buena Drink Company.
The program also receives essential support from community partners, including Bay FC, Castro Merchants Association, Chinatown Merchants United Association of San Francisco, CLECHA, Dogpatch Neighborhood Association, Fisherman’s Wharf Community Benefit District, Golden State Warriors, Oakland Roots & Oakland Soul, and PIER 39.
Participants can pick up a free Muni Goal Rush Game Card at participating merchant locations (while supplies last) or download a printable version at SFMTA.com/GoalRush.
To play, fans are encouraged to collect a minimum of six stamps from at least two different fan zones (three per zone), including:
- One stamp from a Match HQ, a dedicated viewing venue airing all 104 games
- Two stamps from Hidden Gems, neighborhood businesses participating in the program, including retail shops, cafés, experience-based destinations, and eateries that may show select matches
Once fans have completed their game card, they can visit SFMTA.com/GoalRush to submit an entry by uploading a photo of the completed stamp card.
Participants who submit a completed stamp card have a chance to win a weekly grand prize package, including:
- An international round-trip airline ticket
- Tickets to a professional Bay Area soccer team game
- A $150 “Best of Goal Rush” small business gift card
- A limited-edition Muni Goal Rush plushie
- More prizes
For a full list of participating locations, grand prize package, and transit routes, please visit SFMTA.com/GoalRush.
ABOUT SAN FRANCISCO CHAMBER OF COMMERCE
The San Francisco Chamber of Commerce represents businesses of every size and industry in San Francisco and across the Bay Area. Acting on its mission to attract, support, and grow business through advocacy, economic development, and business development in San Francisco, the Chamber delivers many programs and events each year and advocates for a prosperous economy and high quality of life for everyone who lives, works, and visits the city.
ABOUT SAN FRANCISCO MUNICIPAL TRANSPORTATION AGENCY
The San Francisco Municipal Transportation Agency (SFMTA) is a department of the City and County of San Francisco responsible for the management of all ground transportation in the city. The SFMTA has oversight over the Municipal Railway (Muni) public transit, as well as bicycling, paratransit, parking, traffic, walking, and taxis. SFMTA serves San Francisco by creating consistent and practical transportation options that connect people with their community.
MEDIA CONTACT
Gabriel Muñoz
Segal Communications
gabriel@segalcommunications.com