The Chamber’s Business Alliance program has generated over $1.25 million in closed business and exchanged 170 leads this year alone. 45 people attended the Visitors’ Day for new and prospective Business Alliance members, where Sydni Craig-Hart of Smart, Simple Marketing, and a master certified partner of Constant Contact, presented “5 Simple Steps to Attract More Ideal Clients”.
Takeaway: In relation to marketing, don’t focus on what you can’t do as a business; focus on what you can do, and do it well, using 2-3 strategies.
5 Steps for Attracting More Ideal Clients:
1. Commit to focusing on just client attraction for a period of 90 days
2. Decide on whom you’re going to target
3. Choose specific marketing strategies to meet your goal
4. Be consistent
5. Track, track, track!