Tuesday, March 20, 2012
8:30-10 am
* Registration will begin at 8:15 am

San Francisco Chamber of Commerce Boardroom
235 Montgomery St., 12th Floor

Elevate Your Brand: Effective Event Management and Marketing Strategies
With Vanessa Hope Schneider, Senior Public Relations Manager, Eventbrite

Join the Chamber and the team members from the San Francisco-based, 2011 EBBIES winners – Eventbrite for a workshop on how to incorporate event management and marketing in your business. Vanessa Hope Schneider, Sr. PR Manager, will share tips on how events can be an integral and easy-to-implement part of a successful marketing strategy. You will also hear from a panel of business owners including Don Davis, owner, Bin38 and organizer of Uncorked Events, Bibby Gignilliat, founder, Parties that Cook, and Matt Forsman, founder, Marathon Matt who will share success stories on hosting their own events.

During this interactive workshop you will:

• Discuss why hosting events can be a great way to elevate the visibility of your brand.
• Gain valuable insight into ticket sale trends to optimize your marketing strategy.
• Get useful tips on leveraging tracking links, social media, SEO, and word of mouth advocacy to spread the word about your event to ensure great attendance.
• Review best practices for entry management for efficient guest check in at the door.

		Speaker Schneider generates media coverage for Eventbrite and its customers. She believes that the best way to tell Eventbrite’s story is to tell the stories of all the people who use it. Before working at Eventbrite, Schneider lived in New York City and worked in the book publishing industry. She managed the publicity campaigns for several New York Times Bestsellers, including Sh*t My Dad Says by Justin Halpern and The Drunkard’s Walk by CalTech professor Leonard Mlodinow. She is a graduate of Columbia University, where she studied English and Creative Writing.

		Moderator Haag leads the charge of Eventbrite’s marketing efforts in her hometown of San Francisco. She works with all types of event organizers and helps build the Eventbrite community through a variety of outreach programs. In her spare time she completes Ironman triathlons and is orchestrating a fundraising campaign to raise $100k for blood cancer research this spring.

Register Online Now

Cost: $25 for Chamber members, $35 for prospective members if paid by March 16th; $5 additional after March 16th and at the door. Light breakfast will be provided. Cancellations must occur 48 hours in advance to receive a refund.